After studying the chocolate industry in depth, Nimish Pansuriya built a chocolate world of his own

Chocolate is a mood, a gift and a celebration, all in one. When Nimish Pansuriya of Rajkot entered the field, he wanted to bring something new. Today his brand, Chocotown, makes 40 high-quality chocolate products and sells across Gujarat, Maharashtra and Rajasthan.
Nimish Pansuriya was born in 1991. His family is originally from Sanosara village in Kalavad. His father, Mansukhbhai, was in the borewell business in Gujarat and Rajasthan. In 2014, with his father's support and blessings, Nimish founded Choconutri India Pvt. Ltd. His uncle and his kaka Jevinbhai Pansuriya helped too. Ajitbhai Udad, an experienced food-sector hand, has been with the brand for ten years.
The company's idea was simple: many chocolate brands exist, but quality and trust are often questioned. Choconutri set out to solve problems with research and development. The range today includes compound chocolate in many types (milk, dark, white, orange-dark, strawberry), chips, spreads, dips and chocolate bars. The company also supplies compounds for sweets, bakery, ice cream and gola makers. The products sell from ₹2 to ₹700.
Chocotown works on a B2B model, and its sales network is spreading. The company has already appointed distributors in all regions of Gujarat and across India, so that every area has a supplier. German machines are used, and the production house in Rajkot's Vavdi Industrial Area makes about 125 tonnes a month. The company's packaging is also attractive, with resealable packs and rich colours.
Its most unique product is Malai Dip. It was launched about four years ago and has now become Chocotown's master stock. Nimish says malai was a big problem for makers of ice gola, candy, kulfi and ice cream: it did not last. After six months of research and development, the team made a thick, flowing dip using a German machine system. It stays fresh for eight days after opening. About 15 tonnes a month is made. It is used for ice gola, ice cream, candy coating, rabdi, maska bun and more, and has become a big help for ice gola makers.
Nimish says Chocotown's pride is that it made pure-quality chocolate in India with research. The brand has made many special compounds, such as a special compound for paan, and a white compound for Bengali sweets, bakery and malai candy. The cocoa is imported from Indonesia and Malaysia, and the company does not compromise on quality.
He says the research shows that around 70 percent of people like chocolate. Cheap chocolates in the market are often too sweet and lack richness. Chocotown makes only pure chocolate.
Choconutri is also planning to enter the capital market. It is expanding its sales network and welcomes dealers and distributors.